This link connects Mission to a Vision. Meaning that the Mission lists every continuing
Activity to ensure the Vision.

This link connects Strategy to a Mission. Meaning that the Strategy is the method or
course of action that will be employed to achieve the Mission.

This link connects Tactic to a Strategy. Meaning that the Tactic realizes Strategies.

This link connects Strategy to a Strategy or Tactic to a Tactic. Meaning that a Strategy/
Tactic makes another Strategy/Tactic doable. That is to say the latter Strategy/Tactic
provides an opportunity for the former Strategy/Tactic to be carried out. Use this link
to associate Strategy to another Strategy or Tactic to another Tactic.

This link connects Tactic to a Business Rule. Meaning that the Tactics influences the

This link connects Strategy or Tactic to a Business Policy or Business Rule. Meaning
that the Strategy or Tactic is planned according to what result the Business Policy or
Business Rule desires.

This link connects Strategy to a Goal, or Tactic to an Objective. Meaning that the Strategy is
coordinated as activities aimed towards Goals as Tactic towards Objective. For example, the
Tactic “Free delivery” channels efforts towards the Objective “5% increase in sales within 3
months.”

This link connects Business Policy or Business Rule to a Strategy or Tactic. Meaning that the Business Policy or BusinessRule determines the Strategy or Tactic.

This link connects Business Policy to a Business Rule. Meaning that the Business Policy is the key to achieve Business Rule.

This link connects Business Policy or Business Rule to a Goal or Objective. Meaning that the Business Policy provides an
idea or reason to develop the Strategy or Tactic.

This link connects a Business Policy or a Business Rule to External Influencer.